Paddle for the Planet
Paddle for the Planet is an organization that Scott co-founded in 2011. Every year on World Environment Day, paddlers from around the world unite and take part in a relay type event throughout the day with 100% of all funds raised are donated towards marine conservation. Scott developed the overall concept, the name, brand identity and digital presence for the event. It has become a popular annual event driven by brand ambassadors around the world, reaching over 35 countries. It has funded patrol boats and raised funds for marine reserves and conservation trusts and continues to spread a message that is becoming increasingly important.