All Motion is a new initiative thats purpose is connecting people to real life experiences and adventures. The business is driven by an easy-to-use one-stop portal where people can access and book exciting experiences around the country. This portal will connect and build a community of like-minded fun seekers.
The brand essence ‘Inspiring freedom through adventure’ led the creative team to build an identity that really captures the fun of exploring outdoors. A uniquely crafted typeface and vibrant colour palette were developed to ensure the brand language always remains fresh yet still very recognisable.